As much more than just a TLD company peddling domain names, dotLuxury was interested in developing a robust social media presence. In order to round out their presence on the major social media platforms, HMG helped them create both valuable content and meaningful connections on smaller, specialty social media platforms.
Hailed as the premiere social media network for the fashion industry, FashionTap was a perfect fit for dotLuxury’s content, which often forays into high-end garments and accessories.
As early adopters of the platform, they were able to quickly build a large and active following. The platform also allows for easily driving traffic to the dotLuxury website network through the app’s linking system, a feature that makes it unique among its competitors.
The now-defunct, 6-second-looping-video platform Vine may sound gimmicky, but many luxury brands and notable figures routinely used the Twitter-owned app to share quick and enticing glimpses into their businesses and lives. Adding dotLuxury to the mix seemed like a natural fit.
HMG helped dotLuxury use the platform to create engaging, Twitter-ready content with viral potential, using it as a powerful tool for both brand awareness and blog post promotion. Learn more about our social media services