Are you more likely to try a restaurant you saw advertised on a billboard beside the highway or based on a recommendation from a trusted friend? Bloggers are trusted friends to their audiences, and more and more frequently companies and brands are tapping into the power and influence they have cultivated.
Popular bloggers are able to reach thousands of people across a variety of platforms. With loyal readers and followers, bloggers have the power to increase brand awareness and drive sales.
Image via Sandy Toes & Popsicles
For the grand opening of Menchie’s Frozen Yogurt in Laguna Niguel, CA we harnessed the power of Orange County bloggers by having them attend a special “soft opening” for the Menchie’s store. The bloggers came to the event with their children, received plenty of frozen yogurt treats and received information about the Menchie’s brand. They wrote sponsored blog posts about the Grand Opening, hosted giveaways for Menchie’s Gift Cards, and promoted Menchie’s across their social media channels.
Here are two examples: OC Mom Dining and Sandy Toes & Popsicles.
These blog posts will remain permanently on the bloggers’ websites and continue to help boost Menchie’s Laguna Niguel in online searches long after the Grand Opening date has come and gone.
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