A marketing plan is a wheel, and the best marketing strategies serve as spokes in that wheel, with all the parts working together to move your business forward. Social media, blogging, newsletters, graphic design… these things all work together. We can help you develop all of these elements into a big picture that leads to marketing success.
Addressing Your Unique Needs
There is no one-size-fits-all marketing solution. We understand this, working with you to create an overall approach that reaches your ideal customers. By tailoring your marketing plan to best suit your individual needs, we maximize your budget and influence the people who matter most to you and your business.
Stand out from the competition! Your customers need to know who you are and what you are all about. Through cohesive visuals and an authentic voice, we make sure everything we do for your business speaks precisely to your brand.
Your overall marketing efforts need cohesion, no matter what channels you are using for promotion. Our cross-platform methods intertwine your content and messaging across various venues. Our focuses include:
Social Media Marketing
There’s no getting around it. Your clients expect you to have a strategy, and if you want to reach Millennials, you have to reach them where they live: on social media.
Social Media Marketing is quantifiable, and it needs to do two things:
- Drive traffic to your website
- Build brand awareness
We track your followers and how engaged your audience is – if those numbers are growing, your brand is too!
Website Content Strategy
The best way to add rich, in-depth content to your website is with blog posts! Establish yourself as an authority on any number of topics related to your business, provide valuable information to your audience, and set yourself up to be the answer to someone’s Google search inquiry.
We look at your website’s analytics to monitor visitor traffic and observe how many people are coming to visit you via social media, newsletters, referrals, and other traffic sources, as well as which posts and pages are getting the best response. Knowing where your visitors come from and measuring what content they enjoy most helps you to drive more website traffic, honing your content strategy and continually improving your site’s performance.
Studies show that an overwhelming majority of people prefer to receive business-related communications via email. If you aren’t in your clients’ inboxes, you are missing an opportunity! From automated campaigns to special promotions, we can help you create beautiful emails that make people take action.
We strive to provide our clients with results that provide benefits far into the future. To quantify these efforts, we provide all of our clients with comprehensive monthly reporting. These reports include easy-to-comprehend Google Analytics reports, ongoing tracking of your social media account growth, and promotion-specific reports based on custom hashtags.