SEO is a process – it’s increasing the number of visitors to your website by showing up near the top of the search results. As a consumer, how often do you scroll past the 1st page of results? It’s possible you’ll go to page two, but rarely do we ever venture further back. Everyone wants…
Why You Should Embrace Video for Your Business
If a picture is worth a thousand words, what is a video worth? According to research done by Forrester Research, a minute of video is worth 1.8 million words! Online video consumption has increased dramatically in recent years, and the trend shows no signs of slowing down. While traditional marketing strategies still have their usefulness,…
Ideal Image Sizes for Social Media 2018
Social media should be a huge part of your online marketing strategy, and images are incredibly important for your social media posts to be successful. In order to maximize the benefits that social media can have for your business, you should make sure you are creating images that are ideally suited for each social media platform.
SEO and Pinterest: Everything You Need to Know
The average Pinterest user is using that search bar at the top way more than they are using the site as traditional social media. In fact, there are more than 2 billion searches per month on the platform. That means that every pin you add from your website needs to be optimized to come up in those searches first.
Branding: What Is It and Why Is It Important?
Most people think of a brand as a logo or font. But when you sell an intangible service like consulting or helping someone find their dream home, your brand consists of more than just colors and images. Your brand is determined by your core values and level of service you provide to your clients.
What is Above the Fold? What Should Be There?
You may have heard the term “above the fold” used to describe an area of a website. But what exactly does that mean? And what elements should be there?
A Beginner’s Guide to SEO: Everything You Need to Know
If you are just getting started with your online presence, you may need a beginner’s guide to SEO. In fact, do you even know what SEO stands for?