TikTok is Changing the Marketing Game As a marketing-savvy business owner, you likely have gone through all of the hoops of keeping Google happy. You know that well-placed keywords and SEO will keep you high in Google’s rankings, but it may be a good idea to start thinking about other platforms as well. Google certainly…
Balancing Artificial Intelligence and Human Touch in Content Creation
Artificial Intelligence (A.I.) has arrived, and it has the power to revolutionize the way we work. So, it’s time to relax on a beach sipping mojitos while the bots do all of the work, right? Think again! It is crucial to understand that A.I. is not a replacement for human creativity, humor and empathy. A.I.…
What Should Your Website Be Doing For Your Business?
Setting up a website for your business is exciting! Having your own website leaves you feeling accomplished and official, giving you the opportunity to proudly direct potential customers to look you up and learn more about your business. However, these feelings are just that: feelings. Is your website actually doing anything concrete for you? A…
Why Keyword Research is Important
If you’re new to the blogosphere or you’ve taken on the challenge of doing your own digital marketing, you might be asking, “Why is keyword research important?” Keywords help search engines put you in front of the right audiences. Looking up “local hotdog joints,” doesn’t give you results for an ice cream parlor. Instead, you’ll…
What is Evergreen Content
No matter what kind of website you run, you’ll always always always benefit from evergreen web content. What is evergreen web content? In simple terms, it is timeless content that will provide residual views for years to come. Keep reading to get a detailed explanation as to why this content will be the lifeblood of…
How to Maximize and Grow Your Facebook Group
You don’t necessarily need to spend money on Facebook ads to increase your reach! A custom Facebook group is a great way to expand your reach, engage with your audience on a more personal level through direct discussions, and get valuable feedback and insights from your audience in order to improve your content, brand, product,…
Instagram Best Practices You Should Follow
Instagram is always evolving and creating new ways for brands to interact with their clients and customers. We are sharing Instagram best practices you should implement to give your followers what they want, get your name out to new audiences, and reach your Instagram marketing goals. Reach New Audiences With Custom Hashtags If you don’t…
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