If you thought LinkedIn was just a networking site for people looking for jobs, then you are missing out! When this social media site started out it was primarily a tool that connected job seekers with employers. Today it’s evolved into a marketing tool that builds brand awareness, forges professional working relationships, increases website traffic,…
How to Backup Your WordPress Site
It’s always important to have a backup. Backup keys, backup plans, and backup strategies all save the day when we stumble and fall. Your website is no different. Learn how to backup your WordPress site so you’ll be prepared if the worst should happen. What is a WordPress Website Backup? There are two parts to…
What is Email Marketing & How To Get the Most From It
Email is the pickup truck of digital communications. It’s not as flashy and shiny as the new social media options, and it’s older than most platforms, but it performs reliably. Data show that people check their email more often than they check their social media each day. If you haven’t tried it because you thought…
New Search Engine on the Block
Google has become synonymous with “search engine”. It’s not unusual to hear someone say they are going to “Google it” instead of “search for it” online. An upstart is looking to change that. You.com is the new search engine on the block, and the way they do things is very different from Google’s search engine.…
The Best Lead Magnet Ideas
You wouldn’t share your personal contact info with just anyone, right? It’s a natural inclination to be hesitant to share your email address or phone number with someone you barely know. One way marketers overcome this hurdle is with a lead magnet. This is a free product or service that is offered in exchange for…
How Facebook Metaverse Could Impact Your Business
Whether you laughed, shrugged, or rolled your eyes at the news, Facebook‘s recent announcement generated a wide range of responses. At the October 2021 Facebook Connect conference, CEO Mark Zuckerberg shared his vision for the next evolution of the internet while revealing the company’s new name: Meta. What impact could the Facebook Metaverse have on…
What Is a Lead Magnet and Do You Need One?
With the massive amount of information available online, how do you grab the attention of potential customers? With a lead magnet! As the name implies, this digital marketing tool is a way to attract consumers and hold their attention. The long-term goal is to convert these viewers to sales, but first, you have to reel…
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