Blogging is an excellent way to drive traffic to your website. Businesses both small and large can benefit from creating content to attract customers as well as use in social media marketing. Creating well-optimized content can also rank your website in Google and direct organic traffic to your site. Creating blog posts that rank well…
The Right Way to Update Your WordPress Plugins
If you have a WordPress website, keeping your plugins updated is absolutely vital! When people come to us with broken or hacked websites, the culprit is quite often outdated software that is causing compatibility issues or leaving a gap in the security of the site. You should check your site for available updates on a…
The Differences Between Traditional and Digital Marketing
With the increased accessibility to technology, the way marketers communicate with their audiences has been changing at a rapid rate. Once you have a clear understanding between traditional and digital channels and the purpose they each serve, you’ll be able to use each channel to accomplish your goals. Traditional Marketing v. Digital Marketing Traditional Marketing…
The SEO of Images: Everything You Need to Know
We have talked about how to make Google happy in a previous post. Today we are diving deep into the SEO of images. What can you do to make your images appear in the image results on search engines like Google? There are several things that you can be doing that only take minutes. These…
GDPR: What is it and why do you need to know?
There has been tons of hype around GDPR on news media sites. Since we are in the business of websites and social media, what exactly is GDPR and why do we all need to be concerned? GDPR Definition GDPR stands for the General Data Protection Regulation and is an EU law on data protection and privacy for…
Organic Search Results: How to Make Google Happy and Get Found Online
SEO is a process – it’s increasing the number of visitors to your website by showing up near the top of the search results. As a consumer, how often do you scroll past the 1st page of results? It’s possible you’ll go to page two, but rarely do we ever venture further back. Everyone wants…
Why You Should Embrace Video for Your Business
If a picture is worth a thousand words, what is a video worth? According to research done by Forrester Research, a minute of video is worth 1.8 million words! Online video consumption has increased dramatically in recent years, and the trend shows no signs of slowing down. While traditional marketing strategies still have their usefulness,…