Most people think of a brand as a logo or font. But when you sell an intangible service like consulting or helping someone find their dream home, your brand consists of more than just colors and images. Your brand is determined by your core values and level of service you provide to your clients.
You may have heard the term “above the fold” used to describe an area of a website. But what exactly does that mean? And what elements should be there?
If you are just getting started with your online presence, you may need a beginner’s guide to SEO. In fact, do you even know what SEO stands for?
Fonts play a huge role in functional, beautiful graphic design. Whether you are developing your brand, creating marketing materials, or producing elements for social media, it is important to choose fonts that will make a positive impression on your customer.
Successful visual branding for your business can have a huge impact on how it is perceived by your customers. Your goal is to make a strong first impression, and then to reinforce that good impression over and over again.
There’s no getting around it. If you’re a real estate agent, you need to be actively using social media as part of your marketing strategy. It is not enough to post a few open houses on your Facebook page or simply upload a listing photo or two to Instagram and call it a day.
Perhaps you have been writing blog posts for a while or perhaps you are just beginning, either way there is always something to learn to improve your writing. What is missing from your blog posts? What could make your posts better? How can you get them seen by more eyes?