Affiliate marketing is an important part of generating income online for many websites. But what are affiliate links, and more importantly, how do they work? Read on for a complete break down of everything you need to know about using affiliate links properly. What is Affiliate Marketing? Wikipedia defines affiliate marketing simply: Affiliate marketing is a…
What is a Gravatar and How to Change It
Over time you may have noticed that when commenting on a website, some people have a picture of themselves show up next to the comments, while others have a grey circle. Those pictures are the result of the user having a gravatar. What is a gravatar? Read on to find out everything you need to…
Resizing Your Logo in Canva for Social Media
A well-designed logo is a huge benefit for your brand, so you will want to use it in as many ways as possible. From business cards to flyers, from your website to your social media accounts, it is important to keep your logo visible. This means you need to have your logo available in a…
How to Make a Transparent Background in Canva
One of the hallmarks of professionally designed graphics is the use of layers. Photos, text, and graphic elements layer on top of each other to form a cohesive design. Layering these elements only works if the elements themselves have been designed on a transparent background. You do not have to have a graphic design background…
How Can a Facebook Group Improve Your Business
Facebook has changed its algorithm recently so that the focus is on community and conversation rather than passive consumerism. What does this mean for you as a business? For starters, your followers are seeing less content from your business page in their news feeds. This can lead to reduced sales or traffic to your website.…
Why Blogging is Important for Business
In recent years it is becoming increasingly more essential for businesses to have a strong web presence. As part of that web presence, many businesses are turning to blogs with impressive results. So, why is blogging important for business? Hubspot’s 2012 Inbound Marketing Report confirmed the impact of blogging on business. According to the study’s results, 57%…
Picking the Best Logo Color Combination
Color is a powerful element of your brand identity, so choosing a color palette can be an intimidating task. With a bit of preparation and the right tools, you can create a logo color combination that will strengthen your brand and help you stand out from the crowd! What Colors are Best for Your Brand?…
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