Google has become synonymous with “search engine”. It’s not unusual to hear someone say they are going to “Google it” instead of “search for it” online. An upstart is looking to change that. You.com is the new search engine on the block, and the way they do things is very different from Google’s search engine.…
The Best Lead Magnet Ideas
You wouldn’t share your personal contact info with just anyone, right? It’s a natural inclination to be hesitant to share your email address or phone number with someone you barely know. One way marketers overcome this hurdle is with a lead magnet. This is a free product or service that is offered in exchange for…
How Facebook Metaverse Could Impact Your Business
Whether you laughed, shrugged, or rolled your eyes at the news, Facebook‘s recent announcement generated a wide range of responses. At the October 2021 Facebook Connect conference, CEO Mark Zuckerberg shared his vision for the next evolution of the internet while revealing the company’s new name: Meta. What impact could the Facebook Metaverse have on…
What Is a Lead Magnet and Do You Need One?
With the massive amount of information available online, how do you grab the attention of potential customers? With a lead magnet! As the name implies, this digital marketing tool is a way to attract consumers and hold their attention. The long-term goal is to convert these viewers to sales, but first, you have to reel…
December Social Media Holidays and Hashtags
Social media is a great way to connect with others, especially if you are a business. Having a strong presence across various social media platforms makes it easy for clients to connect with you, and also provides you with an opportunity to introduce more people to your brand. The keys to strong engagement are authenticity…
What Is Canva? A Guide for Newbies
As a small business owner, you wear many hats: CEO, marketing professional, sales manager, and more. With this guide, you’ll be able to add graphic designer to the list of tasks you can accomplish! Until you’re ready to hire a social media marketing team to take over the task of creating graphics, you can take…
How to Use Keyword Research Tools
When it comes to our websites, we often think about layout, images, and functionality first. These components are all very important, but there is one more critical piece you can’t overlook: your website copy! The content on your website is what Google will use to send traffic your way. Adding targeted keywords to your copy…
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