If someone was deciding whether to work with you or your competitors, based solely on your LinkedIn Business Page, how confident would you feel that the client would choose your company? If that makes you a little nervous, we’re here to help with some tips to guarantee you’re making a good impression with your LinkedIn Business Page! Users who see your LinkedIn Business Page have 2 times higher conversion rates, than those who may browse your website. If those stats aren’t enough to convince you that you will be missing if you don’t get the most out of your LinkedIn Business Page, here’s a little secret… decision-makers, potential clients, job applicants, and investors are already looking at your LinkedIn Business Page.
1. Complete Your Page
As simple as this sounds, this is huge! Take advantage of all available tabs, fields, and opportunities to share information with your audience. Your LinkedIn Business Page with complete information should get 30% more weekly views than it would if you are missing sections of your page.
2. Add Buttons to Your Website
This is the easiest way to turn website visitors into followers without any effort. Social media’s job is to encourage viewers to spend time enjoying your website, not the other way around. Save room above the fold for more important information and keep traffic on your website by adding your LinkedIn follow button alongside other social media icons at the footer of your site. If you have a blog, make it easy for website visitors to share your posts on their own pages. You even can include a brief message that will give your website visitors some extra encouragement to follow your LinkedIn Business Page. For example, you could include a message like: “If you think our website is good, you’ll love the stuff we share on LinkedIn! Follow us to stay updated.” Here’s an overview of how to add a Follow button to your company’s website.
3. Put Your Best Face Forward
Well, not really ~your~ face, but you get the point. Your profile image is one of the first things a visitor sees on your LinkedIn Business Page and it will get you six times more visitors than pages without one. A blurry screenshot of your logo isn’t gonna cut it (and will likely cost you business). This step is so simple yet so crucial to make or break your ability to establish authority, so make sure you get it right! Resize your logo to fit the 300 pixels x 300 pixels square profile image slot and make sure it looks consistent with the rest of your online presence! We recommend that all of your social profiles have the same high-quality, optimized profile image for maximum brand recognition potential.
4. Use Your Head(er)
While your profile image will likely be the same for long stretches at a time, your header image is the perfect 1128 pixels x 191 pixels opportunity to get creative and show off your brand’s flavor. You can change it up to promote upcoming events, highlight different teams, or just change it with the seasons! This will help your LinkedIn Business Page stay fresh all year long.
5. Don’t Forget About SEO!
LinkedIn is a search engine too! Though LinkedIn has its own unique formula to rank search results, your keyword strategy still applies to your LinkedIn Business Page. The 2,000 character “About Us” section on your page is the best place to add keywords as you describe who you are, show off your expertise, and highlight solutions you offer.
Still need help adding a LinkedIn follow button to your website or finding the right keywords to attract clients? Our Online Impact Audit will provide you with strategies to make sure your LinkedIn Business Page makes your company look good and brings you business.