With the increased accessibility to technology, the way marketers communicate with their audiences has been changing at a rapid rate. Once you have a clear understanding between traditional and digital channels and the purpose they each serve, you’ll be able to use each channel to accomplish your goals. Traditional Marketing v. Digital Marketing Traditional Marketing…
The SEO of Images: Everything You Need to Know
We have talked about how to make Google happy in a previous post. Today we are diving deep into the SEO of images. What can you do to make your images appear in the image results on search engines like Google? There are several things that you can be doing that only take minutes. These…
GDPR: What is it and why do you need to know?
There has been tons of hype around GDPR on news media sites. Since we are in the business of websites and social media, what exactly is GDPR and why do we all need to be concerned? GDPR Definition GDPR stands for the General Data Protection Regulation and is an EU law on data protection and privacy for…
Organic Search Results: How to Make Google Happy and Get Found Online
SEO is a process – it’s increasing the number of visitors to your website by showing up near the top of the search results. As a consumer, how often do you scroll past the 1st page of results? It’s possible you’ll go to page two, but rarely do we ever venture further back. Everyone wants…
Why You Should Embrace Video for Your Business
If a picture is worth a thousand words, what is a video worth? According to research done by Forrester Research, a minute of video is worth 1.8 million words! Online video consumption has increased dramatically in recent years, and the trend shows no signs of slowing down. While traditional marketing strategies still have their usefulness,…
Ideal Image Sizes for Social Media 2018
Social media should be a huge part of your online marketing strategy, and images are incredibly important for your social media posts to be successful. In order to maximize the benefits that social media can have for your business, you should make sure you are creating images that are ideally suited for each social media platform.
SEO and Pinterest: Everything You Need to Know
The average Pinterest user is using that search bar at the top way more than they are using the site as traditional social media. In fact, there are more than 2 billion searches per month on the platform. That means that every pin you add from your website needs to be optimized to come up in those searches first.