Social media is a great way to connect with others, especially if you are a business. Having a strong presence across various social media platforms makes it easy for clients to connect with you, and also provides you with an opportunity to introduce more people to your brand. The keys to strong engagement are authenticity…
What Is Canva? A Guide for Newbies
As a small business owner, you wear many hats: CEO, marketing professional, sales manager, and more. With this guide, you’ll be able to add graphic designer to the list of tasks you can accomplish! Until you’re ready to hire a social media marketing team to take over the task of creating graphics, you can take…
How to Use Keyword Research Tools
When it comes to our websites, we often think about layout, images, and functionality first. These components are all very important, but there is one more critical piece you can’t overlook: your website copy! The content on your website is what Google will use to send traffic your way. Adding targeted keywords to your copy…
The Dangers of Nulled WordPress Plugins
Getting hacked is every website owner’s nightmare. Now imagine finding out that a plugin you installed is what led to your site being compromised. Sigh. It’s kind of like leaving your keys in the front door without realizing you had done so! A recent risk report revealed that one of the largest threats WordPress users…
Pinterest Video Pins Best Practices
Video is hot. Consumers absolutely love to watch short videos to be entertained and learn about new products. While Pinterest started out as a platform for great photos, it has transitioned to video content over the past few years. If you haven’t taken advantage of this format yet, follow our simple steps to get started…
Updated Guidelines from Google for Sponsored Links
Google recently rolled out an update to combat sites that use spammy links in order to manipulate search rankings. Yay! The rollout included new rules for sponsored and affiliate links. Yikes! No one wants to be falsely accused of having spammy links on their site, so make sure you understand the new guidelines from Google…
SEO Keywords: What They Are & How to Use Them
We call them keywords, but you might know them better as “Google searches” or “queries”. The words and phrases that you type into search engines when you want to find something online are SEO keywords. Understanding how they work and how to use them effectively will drive traffic to your website. SEO keywords are an…
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