Many website owners turn to WordPress.org when creating their sites or blogs. WordPress is the world’s most popular blogging software, accounting for approximately 30% of all websites. It is a free open source software that you install on your own third-party server. The platform is easily customizable and gives the owner complete control over their…
Blogging Platforms: How to Choose the Right One
Starting a blog is a wonderful way to expand your business’ presence online. Offering valuable information to potential clients and the general public not only garners you additional exposure but establishes you as an expert in your field. If you are ready to take the plunge into blogging, you may be wondering how to choose…
How Long Should a Blog Post Be?
Blogging is an excellent way to drive traffic to your website. Businesses both small and large can benefit from creating content to attract customers as well as use in social media marketing. Creating well-optimized content can also rank your website in Google and direct organic traffic to your site. Creating blog posts that rank well…
The Right Way to Update Your WordPress Plugins
If you have a WordPress website, keeping your plugins updated is absolutely vital! When people come to us with broken or hacked websites, the culprit is quite often outdated software that is causing compatibility issues or leaving a gap in the security of the site. You should check your site for available updates on a…
The Differences Between Traditional and Digital Marketing
With the increased accessibility to technology, the way marketers communicate with their audiences has been changing at a rapid rate. Once you have a clear understanding between traditional and digital channels and the purpose they each serve, you’ll be able to use each channel to accomplish your goals. Traditional Marketing v. Digital Marketing Traditional Marketing…
The SEO of Images: Everything You Need to Know
We have talked about how to make Google happy in a previous post. Today we are diving deep into the SEO of images. What can you do to make your images appear in the image results on search engines like Google? There are several things that you can be doing that only take minutes. These…
GDPR: What is it and why do you need to know?
There has been tons of hype around GDPR on news media sites. Since we are in the business of websites and social media, what exactly is GDPR and why do we all need to be concerned? GDPR Definition GDPR stands for the General Data Protection Regulation and is an EU law on data protection and privacy for…