MEET THE DIGITAL
MARKETING STRATEGISTS
BEHIND HMG.
An Experienced Agency Built on Clarity and Care.
Houndstooth Media Group is a boutique firm for businesses that value thoughtful strategy and steady growth.
We are not a volume-driven agency. We believe the best marketing comes from understanding your business, staying engaged in the work, and making thoughtful decisions that support real growth.
We work alongside our clients, combining their expertise with ours to build stronger visibility, clearer positioning, and lasting results.
Their wins light us up because we’ve had the privilege of helping make them happen.
OUR CORE VALUES.
These aren’t words for a wall.
They shape how we work, how we communicate, and how we make decisions every day.
INTEGRITY
We believe in doing the right thing, even when no one is looking or if it would be easier not to. If we make a mistake, we address it and make it right.
Direct. Honest. No drama.
LOYALTY
We’re in this for the long term. We don’t work with your competitors. We protect the trust you place in us and support one another behind the scenes so the work stays strong.
KINDNESS
We believe character shows up in small moments. It costs nothing to be kind, and you never know what someone else is facing. We treat people with care, and we surround ourselves with people who do the same.
THANKFULNESS
We look for the silver lining. Challenges are part of growth, and we approach them with perspective and gratitude. Every project teaches us something.
Every obstacle makes the work stronger.
HUMOR
We take our work seriously. Ourselves? A little less so. A steady sense of humor keeps perspective where it belongs.
ALIGNMENT MATTERS.
We hold ourselves to high standards and we look for the same integrity in the businesses we partner with.
We work best with clients who value:
the strategy behind the work
transparency and direct communication
investing in a foundation that lasts
If those things aren’t important to you, we’re probably not the right fit. And that’s okay.
The strongest partnerships are built on shared values. When there’s alignment, the work feels steady and productive. When there isn’t, even a good strategy becomes harder than it needs to be.
We choose to build relationships that feel solid from the start.
THE PEOPLE
BEHIND THE WORK.
We’re strategic. We’re disciplined. And yes, we’re very good at what we do.
But we’re also real people with full lives outside of strategy calls and content calendars.
There are early mornings, school pickups, strong opinions about coffee, creative side projects, and group chats that wander off topic. There are families, hobbies, inside jokes, and big dreams behind the screens.
Because the passion and energy we bring to our own lives shows up in the work we do for you.
MEET THE TEAM
VIVIENNE W
Founder & Strategist
ROSE M
Operations Director
MICHAEL W
Technical Strategist
HEATHER H
Project Manager
KARA R
Marketing Director
MATT S
Web Developer
BEN G
Content Strategist
ABIGAIL L
Content Strategist
BEN R
Technical Specialist
BABO S
Web Developer
COLEEN S.M.
Project Support
SHANTEL R
Pinterest Expert
JOANNA G
Media Outreach
ANA M
Graphic Designer
CHELSEA A
Admin Accounting
STEPHANIE S
Brand Strategist
RHONDA G
Software Support
Vivienne founded HMG because she believes good businesses deserve to be found. She has a knack for making complicated marketing feel surprisingly simple and isn't afraid to tell you what you need to hear (always with your best interests at heart). Outside the office, she's happiest cooking for friends and family, tackling a house project, or chasing her next creative idea.
Rose is happiest when things—and people—are taken care of. At Houndstooth Media Group, she helps keep projects moving, clients supported, and the team headed in the same direction, all with a calm, thoughtful approach and an eye for the details others often miss. Outside of work, she's usually with her family, shooting archery, exploring the outdoors, or turning everyday challenges into practical solutions.
Michael leads web development at Houndstooth Media Group, helping clients solve business challenges with thoughtful technical guidance and websites that work the way they should. He enjoys learning new technologies and finding practical solutions that make even complex projects run smoothly. Outside of work, you'll usually find him making music with synthesizers, experimenting with new food and drink recipes, or playing video games with friends.
Heather helps guide projects at HMG from idea to launch, making sure every piece comes together to create websites that are both thoughtful and effective. She's naturally detail-oriented and loves untangling complex problems, whether that means translating technical concepts into plain English or finding the smartest path forward when a project hits a roadblock. Outside of work, you'll usually find her tending to her ever-growing collection of plants, spending time with her cat, or heading out for an evening of swing dancing or roller skating.
Kara helps HMG clients create marketing strategies that make their businesses easier to find and connect with the people they're trying to reach. She's known for being patient, organized, and detail-oriented, with a creative approach that helps turn ideas into meaningful results. Outside of work, she's happiest spending time with her daughter and her dog Luna, getting lost in a good book, traveling, hiking, trying new foods and brews, going to concerts, listening to music and podcasts, or testing out a new recipe in the kitchen.
Matt is a web developer at Houndstooth Media Group who enjoys digging into the details, solving tricky problems, and approaching every project with care. He loves building websites that work well and finding thoughtful solutions when challenges come up. Outside of work, you'll usually find him running, playing soccer or volleyball, getting together with friends, or enjoying a game of Magic: The Gathering.
Ben is a copywriter and SEO strategist at HMG, here to help clients make sure their content finds the right audience. He brings an efficient, lighthearted approach to every project and enjoys learning the ins and outs of businesses across a wide range of industries. Outside of work, you can find Ben playing a board game, writing a screenplay, or performing improv comedy.
Abigail helps HMG's clients connect with their ideal audiences through well-written copy and insightful content strategy. She’s organized, detail-oriented, and loves finding the best ways to share what makes your business special with the world. Outside of work you’ll find her playing roller derby, reading, or spending time with her cats.
Ben is the person we call when a technical challenge needs more than a quick fix. As HMG's Technical Specialist, he enjoys digging into complex problems, uncovering the root cause, and building thoughtful solutions that make our clients' websites and systems stronger. Patient, analytical, and endlessly curious, he's rarely satisfied until he knows exactly why something happened and how to make sure it doesn't happen again.
Babo is a web developer at Houndstooth Media Group who enjoys creating websites, solving technical challenges, and bringing ideas to life through thoughtful design and development. He enjoys bringing ideas to life through technology, solving problems along the way, and creating websites that are both functional and user-friendly. Outside of work, Babo enjoys playing tennis, exploring new technology, traveling, and spending time with friends and family.
Coleen supports the HMG team by keeping projects organized behind the scenes, coordinating day-to-day tasks, and helping ensure clients have a smooth experience throughout the website process. She's naturally organized and dependable, and she enjoys finding the most efficient way to get things done, often tackling tasks as soon as they come in. Outside of work, you'll usually find her planning her next beach getaway, exploring new places, or cooking up something delicious at home.
Shantel is HMG's Pinterest Strategist, turning scroll-stopping pins into real traffic and sales for our clients. She's the type to notice the small details other people skip past, and she genuinely loves figuring out what makes a strategy click. When she's not pinning, you'll find her cheering on her kids at whatever sporting event is on the calendar, iced coffee in hand.
Joanna helps HMG build meaningful connections by coordinating podcast opportunities that grow the company's reach. She's organized, personable, and genuinely enjoys connecting people, with a detail-oriented approach that keeps every conversation and project moving forward. Outside of work, she's happiest planning her next international adventure, baking something sweet, reading, writing, or discovering new music.
Ana helps HMG turn concepts into polished digital experiences that help our clients tell their stories. She believes good design is everywhere — from centuries-old buildings and beautifully arranged rooms to the way a book is wrapped. Whether it’s a garden full of life, music playing in the background, a meal shared with friends, or a scent that brings back a memory, she loves the little details that make everyday moments special.
Chelsea is an Accounting Analyst at HMG, where she prepares invoices, statements, and monitor payments, helping keep things organized behind the scenes so clients can focus on what they do best. She's naturally goal-oriented and patient, and like finding simple solutions that make work a little easier for everyone. Outside the office, you’ll usually find her sipping matcha, listening to SEVENTEEN, trying new recipes, spending time with her friends, or hanging out with her dog, Jihyo.
Stephanie has a remarkable ability to see connections and opportunities that other people miss, helping clients think beyond today's challenges and build for what's next. As HMG's Brand Strategist, she's the kind of thought partner who can take a good idea, ask a few insightful questions, and transform it into something stronger, clearer, and more impactful. Outside of work, you'll usually find her tending her garden, spending time with her family, or escaping to the family's cozy cabin for a little rest and inspiration.
Rhonda is the steady hand behind the scenes, keeping our clients' websites secure, updated, and running smoothly so they can focus on their businesses instead of technical headaches. She's detail-oriented, dependable, and takes pride in making sure every plugin, backup, and maintenance task is handled with care. When she's away from her computer, she loves spending time outdoors, hiking along the shoreline, or planning her next getaway to a favorite lakeside destination.
READY TO WORK WITH A TEAM
THAT VALUES CLARITY?
If you’re looking for a marketing partner who approaches growth with intention, integrity, and a genuine investment in your success, we’d love to connect.