With the soaring popularity of stories on mega social media sites like Facebook and Instagram, it was only a matter of time before Google jumped on board. Finally, Google Web Stories have arrived! Let’s take a closer look at what they are and whether you need to use them on your site.
What Are They?
Google’s new Web Stories are a short series of images or videos that quickly deliver information to viewers. Just like the stories you’re used to seeing on social media, these quick clips are a fun way to grab viewer’s attention and draw them in. The internet is a crowded place where everything moves very quickly, and well crafted stories are a way to stand out.
What do Google Stories Look Like?
You create and publish your story on your website, so you have complete control over it. This format of web stories on Google makes it easier than ever to turn your written word into a visual story to engage a larger audience. Some of the most winning ideas for businesses to consider are:
- create lists, such as the five best places to visit
- tell a story, such as how your brand got it’s name
- teach by sharing recipes, how-to’s, or how to style a product
- go behind the scenes to explain how things are made
- share the history of your craft, community, or artists
- inspire viewers with stories about overcoming the odds
Web stories are a great way for viewers to get to know more about your products or services and your business.
How Stories Can Help You
Web Stories will live on their own dedicated carousel called Google Discover. Both Google.com and Google Images show this constantly updated, evergreen feed. Why wouldn’t you want to have your content on the world’s most popular search engine’s homepage? This is a new opportunity to position your content in front of millions of eyes for organic search traffic. In addition to boosting your SEO, a well crafted Google Web Story should have a CTA (call to action) that will lead viewers to your site.
How to Start
WordPress users are in luck, because a plugin is the easiest way to start. Google has released an official plugin for WordPress that’s all you need to start making Web Stories. The plugin allows you to create and publish your stories easily. Other platform users will need to follow the steps for how to enable Web Stories on Google.
You have nothing to lose and so much to gain with Google Web Stories. If the idea of crafting engaging social media content is overwhelming to you, our team of professionals can help. Get started on your personalized marketing plan today!