Email marketing is a key component of any effective marketing strategy. We’ve shared our best tips for how to encourage people to opt-in to receive your emails. Once you have that info, you’ll need an email platform to help you achieve your business goals. There are so many email marketing platforms to choose from that we want to help you cut through the noise. We’ve tried a lot of them out, and a favorite has emerged: ActiveCampaign. This email platform is simple for small business owners to use, and makes it easy to target and automate your marketing. To help you make an informed decision, here are the reasons why we think ActiveCampaign is the best email platform for your small business.
Ease of Use
ActiveCampaign is very user friendly. The interface is well designed and intuitive. It won’t be long until you are creating eye catching email campaigns that bring you business. When you do find yourself “stuck”, there are plenty of pointers and guides to help you find the answers to your questions.
Budget Friendly
The plan prices vary by the number of contacts your business has. There is no setup cost, and ActiveCampaign even has a free 14-day trial period that allows you to “test drive” the service before you buy. The basic plan starts at $9 per month, which makes it a very cost effective way for small businesses to build their email marketing efforts.
Automate Anything
This platform offers “recipes” that are automation templates designed to make it as easy as possible to build solutions for your unique business goals. No matter the size of your business, the ActiveCampaign library can help you find:
- 280+ pre-built automation recipes
- Filtering options to browse templates by industry, features included, or business need
- Detailed descriptions and recipe suggestions
Mobile App
Most of your customers shop online, so why shouldn’t you be able to work on your email marketing on the go? ActiveCampaign’s mobile app makes it possible to manage your accounts from anywhere. You can use the mobile app to track and assign tasks, search and update contacts, view campaign details, and track performance metrics. The ease of use of the app means you don’t have to wait till you get back to your desk to take care of email marketing issues.
Security
Integrity is everything when it comes to consumer trust. A data breach could be a disaster, no matter the size of your business. ActiveCampaign proactive security eliminates threats so you don’t have to worry. Your data, and your customer’s data, is safe.
There are many different email platforms to consider for your small business, and we highly encourage you to look at ActiveCampaign first. They’re our top pick for our own clients, and we think you will love them, too. Not sure whether your email or social marketing strategy is effective? Our Online Impact Audit will assess the effectiveness of your efforts and show you where you can improve.