Video marketing is one of the best ways to promote your business, brand, products, or services on social media. Consumers love to watch videos, and the conversion rate for videos on landing pages is fantastic. The visual nature of videos makes it possible to tell a more complete story than you can with words alone.…
Website Accessibility: What Does It Mean for You?
Most people will run into some type of accessibility issue in their lives. Whether short term or long term, issues can arise that make it challenging for users to access information online. You can create an online experience that will benefit all of your visitors, no matter what challenges they face. Let’s take a closer…
Blog Categories and Tags: Tips and Tricks for Using Them Right
Far too many people see blog categories and tags as an afterthought when publishing a new post. You put a lot of time and effort into what you are writing, so don’t miss any SEO boosting opportunities to get your blog post seen! Categories and tags clue search engines and readers into the structure and…
What is Site Speed? Why is it important?
If a visitor came to your business and had to wait several minutes at the door or counter before someone acknowledged them, they would probably leave. No one likes to be kept waiting! The same is true for your website. If it takes longer than 3 seconds to load, your visitor will probably click away.…
Video Hosting: Vimeo vs. YouTube
When it comes to hosting videos on line, there are two hot platforms on the market: Vimeo and YouTube. Which one should you choose for video hosting? Here’s a look at how the two compare so you can make the best choice for your brand or business. Pricing Both Vimeo and YouTube are for profit…
Video Music Sources and Copyrights: Everything You Need to Know
You’ve heard our message that video is a powerful marketing tool and you’re ready to give it a try. Before you record and edit your first video, you need to be aware of music copyrights. One slip can result in your video being removed from a social media platform like Facebook or the video hub,…
How to Price Your E-Commerce Products
In order to thrive in the online marketplace, you need to be aware of the tried and true strategies for pricing your products. A successful business model includes a pricing plan that gives your consumers value and grows your business. Here are several things to consider when pricing e-commerce products. Determine Costs and Profit Margin…
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