Video says more than a single image ever can. It’s hard to capture an experience or a product with just one photo. Video allows consumers an in-depth look. This is one of the biggest reasons that videos are so popular with online consumers that are on social media. There are many ways that social media video marketing is more important than ever before.
Video Boosts Conversions
Research shows that video boosts conversions and sales. As mentioned earlier, a video gives viewers an in-depth look at what you are offering. Whether it is an experience, a personal service, or a product, video allows you to show more detail to potential consumers about what they will be receiving. This added information gives them the confidence to move forward.
The internet is a vast place, with lots of different sites clamoring for the reader’s attention. A video gives your content a personal touch. Viewers can connect with you or your brand visually and auditorily. Effective social media video marketing builds trust with viewers, giving them the confidence to trust your brand.
Social Media Video Marketing is Good for SEO
Videos keep viewers on your website longer. The longer exposure is a positive signal to search engine bots and helps improve your SEO score. Videos also show up in Google search results, increasing your potential for being seen on the first page of search lists.
Appeal to Mobile Users
Mobile viewing of videos has increased steadily each year and shows no sign of slowing down. People like to watch videos on their smartphones and portable devices, and as the sales for these items increase, so does your audience size.
Video Encourages Social Shares
An informative or entertaining video is something that viewers will share with their social circle. A simple text or even an image is not always enough to prompt social media users to hit “share”. A video that struck a nerve, taught them something new or made them LOL is much more likely to be shared.
The bottom line is while videos may seem time-consuming, the return on investment is well worth it. If your business has not already joined the social media video marketing revolution, the time is now. Need even more reasons? Try our article on Why You Should Embrace Video for Your Business.