Anymatic Active Wear is the parent company of an assortment of custom apparel and equipment, creating one-of-a-kind yoga mats, bikinis, board shorts, and more from fabric printed with images provided by the customer.
Wanting to focus their marketing efforts, they hired HMG to create a site that would serve as a single landing page for their family of ecommerce websites. The new site is also home to the company’s blog, allowing them to use SEO and evergreen content to cultivate web traffic and carve out a niche in the highly competitive health and fitness community.
Site features include:
- Custom menu with links to the complete family of Anymatic sites and products.
- Fully responsive site with a randomly rotating selection of full-screen background images showcasing a variety of products.
- Advanced navigation setup with animated visual effects and image integration.
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To keep their social media’s visual content consistent with the feel and branding of their website, we created a mood board to guide the direction of Anymatic’s Instagram feed. With a combination of custom blog graphics, promotional images, product photos, and free-use, high quality stock photos, the collection creates a clear picture of the company’s SoCal roots and fun personality.
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