AI IS THE NEW PERSONAL REFERRAL
If someone asked AI who to hire, would it recommend your business?
FREE WEBINAR:
What Every Business Owner Needs to Know About AI Visibility
Your customers aren’t just searching anymore.
They’re asking AI what to buy, where to go, and who to trust. And AI is answering.
In this free webinar, AI Is the New Personal Referral, Houndstooth Media Group founder Vivienne Wagner will show you how AI is changing the way customers discover businesses, narrow their choices, and decide who gets their attention.
More importantly, you’ll learn what determines whether your business makes the recommendation.
YOUR NEXT CUSTOMER MAY NEVER SEARCH FOR YOU.
Think about the last time someone asked a friend:
Who do you use?
Where should I go?
Who would you recommend?
That personal referral has always been one of the most powerful ways to win new business.
Now, consumers are having those conversations with AI as well.
- They’re describing exactly what they need.
- Adding preferences.
- Asking follow-up questions.
- Comparing options.
- Eliminating choices.
And then they’re asking:
Which one would you choose?
AI isn’t simply becoming another place where your business needs to “show up.” It’s becoming part of the decision.
Search isn’t disappearing.
The Customer Journey is Changing.
Google still matters.
Your website still matters.
SEO still matters.
But discovery no longer happens in one search box. Your customers move between Google, ChatGPT, social platforms, maps, reviews, videos, websites, images, articles and conversations as they decide what they believe and who they trust.
AI can pull those signals together.
It can understand context.
It can compare options.
And increasingly, it can make a recommendation.
Getting found is only the beginning.
The bigger question is whether your entire online presence gives AI enough reason to choose you.
This is Already Happening.
Someone asks ChatGPT to help find a wedding dress.
Someone spends weeks using AI as a skincare advisor before asking which product to buy.
A homeowner asks which contractor in their area has the best reputation for a particular job.
A business owner asks which company seems best equipped to solve a problem.
These aren’t hypothetical searches from some distant version of the internet.
They’re having buying conversations.
And throughout this webinar, you’ll see what those conversations actually look like, how AI narrows the field, and what happens before a recommendation is ever made.
JOIN THE NEXT LIVE EVENT
TUESDAY, SEPTEMBER 24, 2026
12:00 PM PT | 3:00 PM ET
Join Vivienne live for the webinar, plus the opportunity to ask questions in real time.
NEXT SESSION STARTS IN
WATCH ON YOUR OWN TIME
READY WHEN YOU ARE.
Get immediate access to the full webinar and watch whenever it fits your schedule.
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The Business with the Best SEO
Doesn’t Automatically Win.
Neither does the business with the prettiest website, the most social followers, or the biggest advertising budget.
And that’s because SEO is still critically important—but it’s no longer the finish line. It’s the foundation. It’s what AI systems and modern search experiences build their understanding of you on top of.
AI is trying to answer a much more complicated question:
Is this a business I can confidently recommend for what this person needs?
To answer that, AI doesn’t ignore SEO—it relies on it. It uses it as a starting point, then looks for additional signals it can understand and corroborate across your entire digital presence.
When those signals align, SEO stops being just about rankings and becomes part of a larger system of understanding.
When they don’t, even strong SEO can fall short of influence.
Because visibility without clarity creates confusion, visibility without credibility creates doubt, and being present in search is not the same as being selected in a recommendation.
What happens when AI doesn’t understand your business?
It doesn’t announce that you failed, there is no warning, no notification, no report telling you that a potential customer asked for a recommendation and your business didn’t make the list.
AI simply recommends someone else.
That’s what makes this shift so easy to underestimate.
You can still have a functioning website, still rank for keywords, still post on social media, still run ads—and somewhere else, a customer can be having a conversation about exactly what you sell without your business ever entering it.
The cost of being invisible is the business you never knew you lost.
This webinar will change the way you think about search.
This isn’t a presentation about chasing the latest AI trick.
And you don’t need to become an AI expert.
You need to understand how your customers’ behavior is changing, what AI is looking for when it evaluates businesses, and where your existing marketing may be helping or hurting your visibility.
In this free webinar, we’ll unpack:
You don’t need to start over.
This is important.
AI visibility isn’t about throwing out everything you’ve already built because search has changed.
Much of what makes a business easier for AI to understand is also what has always made a business easier for people to understand.
It starts with a clear message.
- A useful website.
- Real expertise.
- Strong content.
- Credible reviews.
- Consistent information.
- Evidence that other people know, trust, and talk about your business.
The difference is that these pieces can no longer live in separate marketing silos.
They need to tell one clear, credible story about who you are and why you’re worth recommending.
Meet Your Presenter
Vivienne Wagner has spent more than a decade helping businesses become easier to find, understand and choose online.
Today, her work focuses on the entire visibility ecosystem, from websites and search to content, reviews, social platforms and the signals AI uses to understand and recommend businesses.
Her approach isn’t built around hacks or predictions. It’s grounded in how customers are already using AI to discover, evaluate and choose businesses today.
You’ll leave with a better question.
Not: “How do I rank in ChatGPT?”
Not: “Which AI tool should I be using?”
And not: “Do I need to redo all of my SEO?”
You’ll know how to ask:
Does AI understand my business well enough to recommend it?
And you’ll understand what to look at next if the answer isn’t yet a confident yes.
Your customers are already having these conversations.
The businesses that understand this shift now have an opportunity—not to chase AI, not to manufacture authority, and not to be everywhere—but to make it easier for both people and machines to understand exactly who they are, what they do, why they’re credible, and when they deserve to be recommended.
Find out where your business fits in the new era of AI-driven discovery.
What Every Business Owner Needs to Know About AI Visibility
Free Webinar with Vivienne Wagner
Founder & CEO, Houndstooth Media Group
JOIN THE LIVE
TUESDAY, SEPTEMBER 24, 2026
12:00 PM PT | 3:00 PM ET
Join Vivienne live for the webinar, plus the opportunity to ask questions in real time.
NEXT SESSION STARTS IN
WATCH ANYTIME
ON-DEMAND ACCESS
Get immediate access to the full webinar and watch whenever it fits your schedule.
No calendar required. No waiting for the next session.
AVAILABLE NOW