Instagram is one of the most popular social media networks worldwide. The Instagram audience is active and engaged, which makes it an outstanding venue for marketing. These are the best ways to use affiliate marketing on Instagram.
Link in Bio
Instagram allows you to place a link in your bio on your page. Use this space to promote your affiliate link or your business. If you are a brand ambassador or an exclusive affiliate with one company, this can be a permanent link. If you are promoting different products in different posts, the link is considered semi-permanent. You will need to remind people in each post to click on the link in your bio and update past posts.
Linkable Instagram Gallery Apps
Photo Courtesy of Linkin.bio
Tools are available to help you set up virtual shops with clickable Instagram posts in your profile. After you choose a service, you will set the link in your bio to your personalized Instagram gallery app URL. When readers click on the link they will see a screen of clickable Instagram posts that lead to your affiliate links. Some of the more popular apps for creating linkable galleries are Link2Buy and Linkin.bio.
Swipe Up in Instagram Stories
This feature is only available if you have 10,000 followers and a business account on Instagram. At this level, you will “unlock” the ability to add a swipe-up link to your Instagram Story. This makes it easy for followers to visit the website your affiliate link takes them to.
Affiliate Link in Description
This option is not as effective as other methods, but you can add affiliate links in your photos, Instagram stories, and descriptions. For best results, use a URL shortener to create a branded URL that is easy to remember and short enough to type. This will make it easier and more likely for avid followers to input the URL manually in their browser. Coupon codes tend to be more effective than URLs with this method.
As you can see, there are many different ways to use affiliate marketing on Instagram. Have you tried any of these strategies yet? Want to learn more about affiliate marketing and using it for your business? Be sure to read our post on the basics of using affiliate links.