In the world of social media you only have a few seconds to make a good first impression. Instagram is a highly visual medium, so your bio really has to pack a punch if you want to grow your following. We’ve shared tips for crafting an awesome Instagram bio in the past, and now we’re going to spill some more social media secrets. These tips will help you create the best Instagram bio around.
The first thing many viewers will notice is your profile picture. Most businesses will use their brand image or their logo here. Make sure that your image is easy to understand and doesn’t have tiny text or characters that will be difficult to make out on smaller devices like phones. You can use an app like Canva to create, edit or crop your logo. If you are the face of your brand, use a headshot for your profile picture. Some ways to make your photo stand out are to make it black and white or turn it into a cartoon or painting.
Show Your Personality
The bio section of your profile is where you can really set your brand apart from the competition. You can use this space to highlight the mood of your brand. Some ways that you can connect with your target audience are:
- Use funny or cheeky copy if that fits your brand identity.
- Add lists of the services you provide.
- Work in your brand’s catch phrase or logo.
- Let people know where they can find your products, such as what communities your serve or which stores carry your brand.
- Use emojis if they fit your brand’s presence.
- Add branded hashtags to your bio.
- Use creative fonts or colors that match your brand’s color scheme.
- Name drop. If you have worked with celebrity clients, won an award, or been featured in the media, share that.
Let people know how they can reach you. Some brands like to include a phone number in their bio. An easy way to include a lot of contact information in one line is to use Linktree. Use this service to drop a link into your bio that will direct viewers to any and all sources you want to send them to. You can link to your blog, your selling page, videos, podcasts, articles, etc. If it has a link you can add it. This tool will help consumers easily find all the ways they can reach you, whether it’s email, a contact form, another social media site, or anything else.
After you have given viewers a sense of who you are, work in a compelling call to action (CTA). Simply leaving a link to your site isn’t enough. Give consumers a reason to click on that link! Some ideas for compelling CTAs are:
- Click here to sign up for….
- 7 Day Free Trial
- Click to unlock benefits
- Subscribe Today
- Get a Free Consultation
- Free Download
- Shop Here
- Get Started Today
- Learn More
One last tip for crafting an Instagram bio that stands out is to check out the competition. Look at the pages of other brands in your niche to see what works and what doesn’t work. It will help you develop a sense of what you want your Instagram bio to look like. If you’re still stumped, our team is happy to help!
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Contact us to learn how we can help you craft a social media presence that brings in the followers.