Facebook has changed its algorithm recently so that the focus is on community and conversation rather than passive consumerism. What does this mean for you as a business? For starters, your followers are seeing less content from your business page in their news feeds. This can lead to reduced sales or traffic to your website. The solution? Facebook groups. Create a community that is focused on your brand or topics you care about. Facebook groups are a free and easy way to rally your fans around a common cause. Here’s how a Facebook group can improve your business.
Goal Setting
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Starting a Facebook group can help you set goals for your business. Many times people open a social media account without a specific idea of what they want to achieve. You will need to set the focus and rules for your Facebook group, and this process can help you set goals for business success.
One goal for your business might be to increase brand awareness. Are you trying to make people aware of your brand or other products you offer? A Facebook group can be used to draw in people who want to learn more about the kind of service or product you offer. If your business is already well established, a better goal might be to deepen your connection with clients. Offer a space where your best clients can converse and feel like they are getting VIP treatment.
Provides Real Value
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Your Facebook group can help your business by providing customers with real value. Exclusive deals or sneak previews that are only available to group members are one way to reward people for being in your group. Exclusive video content or question and answer sessions are other ways to reach clients and create a community around your brand. This kind of personalized treatment keeps customers happy and coming back for more.
Offer exclusive rewards that will drive engagement. Giveaways and prizes or a discount code incentivize people to join your group and check back often. The real value that you offer your Facebook group members will help you grow a loyal customer base.
Build Online and Offline Events
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Facebook groups allow you to create event pages for the group, and this is a quick and simple way to make your community aware of events your business is organizing. Online events can be as simple as a monthly conversation or something more involved like a flash sale or online auction. Offline events, such as open houses, grand openings, and community gatherings, can be easily publicized in your Facebook group. This free tool makes it so easy for you to reach your base and keep them up to date on events and offerings.
Micro-communities are one of the best ways to build a loyal customer base, and Facebook groups are an excellent option for developing them. To learn more about how social media can help your business grow, see our article about social media scheduling and why it’s important.