You may have heard of LinkedIn, the social network for professionals and businesses. If you are not familiar with LinkedIn, it is similar to Facebook but designed for careers and marketing. You can “connect” with others in your field and communicate with them. LinkedIn is like going to a networking event for professionals without leaving your home or office. Is LinkedIn marketing right for your business? Absolutely yes. Here are the top reasons why you should use LinkedIn to grow your business.
Generate Leads
Connections are vital in any type of business because they help generate leads. As technology has evolved, social media has become an integral part of any robust lead generation strategy. According to research, LinkedIn consistently delivers on this front. Of all the social media platforms, analysis shows that LinkedIn is the best for generating leads. The data makes it clear: LinkedIn is an optimal choice for leads that result in sales.
Build Brand Awareness
Over half a billion people all over the globe use LinkedIn. Few platforms can offer you that kind of access to such a vast number of professionals all over the world. A company page is free to start, and you can add information such as your physical location, contact information, and specialties. You can even include keywords in the “about us” section to increase the probability of being seen by a potential lead. This free resource is an excellent way to build brand awareness.
Establish Strategic Partnerships
Thanks to its membership size and world-wide reach, LinkedIn can connect your brand with more than 450 million professionals across the globe. There are a variety of features, such as groups and InMail, to build partnerships with other professionals and businesses. If you do not have the time or budget for trade shows and professional fairs, do your networking online with LinkedIn.
Is LinkedIn marketing right for your business? If you are looking to generate leads, build brand awareness and establish partnerships, then the answer is a resounding ‘yes’.