If you thought LinkedIn was just a networking site for people looking for jobs, then you are missing out! When this social media site started out it was primarily a tool that connected job seekers with employers. Today it’s evolved into a marketing tool that builds brand awareness, forges professional working relationships, increases website traffic, and generates quality leads. Are you ready to up your LinkedIn game? Follow these tips to maximize your LinkedIn marketing strategy.
Effective LinkedIn Marketing Strategy Tips
Set Goals
Start with the end in mind. What do you want to accomplish on LinkedIn? Some typical goals for this platform include:
- Generating quality leads.
- Building brand awareness and/or stengthening your brand’s reputation.
- Engaging with your target audience.
- Raising awareness of and selling your services & products.
Identify Your Target Audience
Once you have identified your goals, you need to determine who you are trying to reach. Start with basics such as job title, geographic location, etc. Then dig deeper to determine what their problems are and which solutions you can provide for them. What questions can you answer for them? Understanding who you are writing for and how to reach them will help maximize your impact.
Optimize Your Business’ Page
Your page is the first thing your target audience will see when they interact with your brand. Make sure you get it right since you only get one chance to make a good first impression.
- Build credibility by adding important details such as your company logo, website URL, the industry you serve, company size, etc.
- Add a cover image that accurately portrays your brand and resonates with your target audience.
- Encourage your employees to create profiles and link to your business page.
- Publish relevant content and post it to your page.
- Promote your company page on your website, newsletter, etc. and encourage people to “follow” the page.
Create & Post Engaging Content
Publishing quality content on LinkedIn is key to engaging with your target audience. Include compelling images or graphics to support your content, and use hashtags when you promote your content. Some examples of content that performs well on LinkedIn include:
- Industry Trends
- How-To Articles
- Thought Leadership Articles
What comes next? Engage with others and promote, promote, promote! If you don’t have a lot of time to focus on this, there are automated services, like Dux-Soup, that will automate it for you. We have lots of experience with LinkedIn and can create content for your business, as well.
LinkedIn is one part of a solid digital marketing strategy. Do you know if your strategy is delivering the results you want? Our Online Impact Audit provides you with those answers. We’ll deliver time-saving strategies that help you save money and get found online.