It’s a no-brainer that prices for popular services will go up. It’s only fair that you would pay more for a product when the service and quality improve. But what if that price hike increased the cost of your service by over 500%? That’s quite the sticker shock, and it’s the news that several HootSuite users woke up to recently. Understandably, many soon-to-be-former HootSuite clients are scrambling for an alternative, and here are some of the best social media marketing options to choose from.
SocialPilot
This alternative was designed with small businesses in mind. SocialPilot not only makes it easy for you to publish content across different platforms, but it also helps you measure engagement by tracking your analytics. Some of the features available include:
- Client management
- Social media analytics and reporting tools
- Facebook ad management
- Advance post scheduling on multiple platforms
- Integration with Canva for quick image creation and sharing
CoSchedule
Another popular social media management alternative is CoSchedule. This service offers a unified platform that makes it easy to manage and track your marketing. Some of the key features offered are:
- Campaign and content management
- Analytics tool
- Custom branding
- Reporting and statistics
- Third-party integrations
Buffer
Buffer is one of the “old-timers” like HootSuite, and also started as a Twitter scheduling tool. It evolved as social media did, and now works with every major social media network. Key features available with Buffer are:
- Test it out with the free plan with 1 social account for a network
- It’s compatible with Twitter, Facebook, Instagram, and Pinterest
- Keep track of content with a Visual Calendar
- Increase engagement when you re-buffer published posts
Sendible
If you manage multiple brands on social media, Sendible will help you streamline your work. This agency-focused tool makes it easier to collaborate and plan with others on your team. Key features of this tool are:
- It includes a content calendar
- Custom reporting tools
- Team hub for collaboration
- Social media publishing
- Bulk scheduling tool
- Lead generation help
Later
One of our favorite options is Later, with over 4 million users worldwide and growing. It integrates with all the major platforms and can be used to plan, analyze, and publish social media posts. Some reasons to check out Later are:
- It is free to sign up
- Weekly and monthly calendars make it easy to see scheduled content at a glance
- Analytics that help you measure growth and engagement
- Create a Linkin.bio for Instagram
- Integrates with Instagram, Pinterest, and TikTok so you can create stories easily
What is your favorite social media marketing alternative, if you have one? Our recommendation, before you sign up with a new service, is to first assess the impact of your current social media marketing strategy. It helps to know what’s working and what you need to improve on, and our Online Impact Audit can help you figure that out. Let our team of experts point you in the right direction so you can start making money with your social media strategy!