If you’re old enough to remember land line telephones, do you recall what would happen when you picked up a phone while someone else was on the line? You inadvertently got to hear their conversation! Clubhouse App is like picking up your phone and listening in on someone else’s call, but you have permission to do so. Why would you want to do this? Let’s dial in and learn more about Clubhouse and whether you need it.
What is Clubhouse App?
Clubhouse is an invitation only app that allows you to listen in on live talks. There’s no video or recorded content. Clubhouse is purely audio and always live. Think of it as listening in on a radio talk show: the presenters are live and you might have the chance to call in to ask a question or add information to the topic. An added bonus to this format is you can see who else is listening in. This is where a lot of networking potential comes into play.
How do You Use Clubhouse?
Two key things to know right away are that Clubhouse is invitation only and currently only available on iOS, so only iPhone users can access the service right now. There is an Android app in the works, and it should be released later this year.
After you get your invitation and set up your account you will choose people and topics to follow. You should select topics that are relevant to you. This way you can grow as a professional and network with others in your field. Your activity will then allow the app to customize suggestions for rooms that fit your interests and needs.
A conversation room is where you get to listen in on a topic. The topic and tone are all set by the room creator. Some conversation rooms are casual, others are more formal, some are discussions, and others might be interviews. There is a huge range of flexibility as far as format goes. As a listener you might have the option to “raise your hand” and participate, but the room creator and moderator will decide who gets to speak.
Do You Need It?
So what is the draw to Clubhouse? There are so many ways to listen and learn on social media: what makes this app different? For many, FOMO (fear of missing out) plays a huge part of the experience. If you aren’t tuned in, how will you know when someone like Elon Musk is in a room? Beyond the opportunity to possibly rub elbows with celebrities, the app offers a chance to network and reach a larger market.
The key to successful networking on Clubhouse is to choose the people, rooms, and clubs that you follow strategically. Spend some time checking out different rooms to find what is interesting and beneficial to you. Look at what clubs people you follow are in, and consider whether you want to join. You should also look at who the people you follow are following. This kind of low-key networking will connect you with others in your field.
If your goal is to attract a following of your own, you will need to be active on the app and show up on stages. This is where networking helps. As you become active and show up consistently, your peers will invite you to share the stage with them. This opens the door for you to share your expertise with their audience, and in turn build your own. Make the most of your time on stage to deliver value. This will encourage listeners to check out your profile and start following you. Once your following grows you’ll be ready to open your own Clubhouse room.
Joining the Club
For many, Clubhouse proved to be the company they needed during the last year when most were isolated at home. The shared experience of listening and learning with others provided both mental stimulation and a sense of community. This is the beauty of social media: it keeps us all connected even when we are home alone.
If you’re feeling lost and alone in the land of social media, we can help! Let us figure out how to maximize your social media strategy. Check out our Online Impact Audit so you can start connecting with your target audience online!