We hear a lot of buzz about social media and marketing, but what exactly does it mean? The process of gaining traffic or attention through social media platforms is the simplest way to describe social media marketing. Savvy marketers, like Houndstooth Media Group, know how to effectively use different types of social media to bring attention to your brand. So, what is social media marketing? Read on to find out!
Top Performing Platforms
The social media landscape is continually evolving and changing as new apps and sites emerge. What was popular a few years ago (remember MySpace?) might not even be available today. Smart social media marketing means keeping abreast of and staying ahead of the trends. The most popular social media platforms for marketers currently are:
You can see our article on narrowing down which social media is best for your business here.
Search Engines and Social Media
At first glance, it might not seem like search engines have anything to do with social media. This could not be further from the truth! The two are very closely related, and having a strong social media plan will boost your brand by increasing your search traffic. Search engine optimization, known as SEO, is key to putting your brand at the top of search results.
Some social media platforms, like Pinterest and YouTube, rank high in search results. A presence on these sites will increase the chance of new followers finding your brand via search results. Smart social media marketing will optimize your content so that you rank high in these search results.
Other social media platforms, like Facebook and Twitter, offer users the opportunity to share content with each other. News stories, products, and ideas are easily “liked” and shared in these communities. Search boxes on these platforms let consumers search terms, phrases, and hashtags to find the content they are looking for. Again, savvy marketers will help place your brand at the top of these search results.
So, what is social media marketing? It is something that is vital for your business! You can check out its benefits then decide which platform to concentrate on. From brand authority to increased website traffic and more, we can also help you reap the rewards through social media management. If you are looking to social media to help your business succeed, let us help!