The benefits of having a mobile responsive website keep piling up. If you have not done so already, you need to put a responsive design for your website at the top of your priorities list. The benefits of a mobile responsive website far outweigh any disadvantages, and here’s why.
Over 3 billion consumers around the globe consume online content via their mobile devices. Almost 50% of all e-mail opens happen on mobile devices. The typical smartphone user checks their device over 150 times per day. I could continue to list statistics that show how consumers rely more and more on mobile devices each day, but the point remains the same: at least 50% or more of your e-audience uses a mobile device. Do not miss out on this growing audience!
How an Unresponsive Design Hurts your Business
Why should a responsive mobile design be a priority for you? Because an unresponsive design actually hurts your site and your business. The search giant Google adjusted its search results to favor mobile-friendly sites. An unresponsive site means that your page ranking could drop significantly.
The biggest impact a slow or unresponsive site might have is with the loss of viewers. You do not get a second chance to make a first impression, and a slow loading or hard to navigate mobile site will turn away a tech-savvy audience. Every extra second that a page takes to load can result in lost revenue as mobile audiences lose patience and leave your site.
How a Mobile Responsive Website Helps your Business
As mentioned previously, Google now factors the responsiveness of your site in their rankings. This means that a mobile responsive website will increase traffic to your website as you rank higher in searches. The enhanced user experience of a mobile-friendly site will also keep customers coming back for more.
You want prospective clients and customers to spend as much time as possible on your site, and mobile responsive design will help achieve this goal. Higher bounce rates can be attributed to slower sites that take too long to load or which are hard to read. The longer users stay on your site, the higher your conversion rate will be. Don’t turn prospective clients away with slow site design. Earn their business with a responsive site that meets their needs.