If you want to grow your business or brand, you need to get leads. Email opt-ins are a good way to convert visitors into future clients. Here are ten examples to consider as you search for an email newsletter signup that will work for you.
Light Box
This is one of the most commonly used opt-ins: a light box that pops up after a certain amount of time. Try to use funny or compelling graphics or text to compel the viewer to action.
Shake Box
This is similar to a light box, but it shakes! It has not been over used yet, so it can still grab viewer’s attention. It might not fit every audience, but you can test it and compare it with the regular light box to see which one results in more conversions.
Exit Intent
This is a pop-up box that appears when the user moves their pointer to the close page/tab. It can work if it grabs the reader’s attention before they leave, and keep them connected longer. Make sure that the presented benefit is worth the viewer’s time.
Email Sign Up Form Embedded on Page
A well designed email sign up form is a way to nudge viewers to action without potentially irritating them with a pop-up. Make sure the form is easy to find and fits the design of your page.
Bar Format
For a subtle yet instantly visible opt-in, use the bar format. This is a short sign up form that looks like a bar on the page. It can be located on the top, side, or the bottom of your page.
Slide In Form
A slide in opt-in form glides in from the bottom or side of your page when a user scrolls down to see more content. This is a good way to get the attention of viewers who are already interested in seeing more of your content.
Download Box
If you have something to share with viewers, such as an e-book, a downloadable file, a free report, etc., then a download box is an option. The viewer will give their email address to receive the download, and may also consent to opt-in to future emails and offers.
Webinar Sign Up
Do you offer webinars or some other type of online class? If so, add the option to opt in to your newsletter to every webinar or class sign up form. Viewers who are already signing up for one of your courses may also be very willing to check an additional box to opt in for future contact as well.
Twitter Lead Generation Cards
If you have a strong brand presence on Twitter, turn your followers into newsletter subscribers. This is an easy way to attract leads from social media without redirecting them to other landing pages. This is an advertising option through Twitter, so costs will vary by campaign.
Video Opt-In
Many online consumers prefer videos. Video opt-ins appear a few minutes into a video. Some viewers may be annoyed by the video interruption, but compelling content can encourage many to opt-in in order to see more.
These are ten of the email newsletter signup opt-ins to consider for your business or brand. The variety makes it easier to choose an option that works with your site and your audience. The professionals at Houndstooth Media Group can help you craft a custom email newsletter signup opt-in that is perfect for your site. Contact us today to get started!