Houndstooth Media Group

a creative digital strategy agency

What is Bounce Rate? Is it Critical for Your Website?

You might have seen the term “bounce rate” in Google Analytics, or maybe you have heard it mentioned by your web designer or an associate. What is bounce rate? Is it critical for your website? Let’s dive in and learn more. What is Bounce Rate? Put simply, this key number is a measure of visit…

Why Social Media Video Marketing is More Important than Ever

Video says more than a single image ever can. It’s hard to capture an experience or a product with just one photo. Video allows consumers an in-depth look. This is one of the biggest reasons that videos are so popular with online consumers that are on social media. There are many ways that social media…

eCommerce Site Design: 7 Things Your Site Needs

We do almost everything online now, including shopping. There has never been a better time to be in eCommerce, and the future for online selling looks bright. If you are ready to join the online marketplace, here are 7 things your eCommerce site design needs. Branding Consumers want to buy from sites that they trust.…

WordPress eCommerce Plugins: Which Should You Use?

A big reason that so many sites are built on the WordPress platform is the extensive plugin selection to choose from. As an open-source platform, WordPress users can choose from thousands of options, making it possible to customize your site to fit your specific needs. The vast assortment of plugins can be overwhelming, especially when…

Weebly vs WordPress: The Key Differences

Weebly vs WordPress: what are the key differences? These website building platforms each have their strengths and weaknesses. Let’s take a closer look at how they compare to each other. Ease of Use Weebly is a “drag and drop” website builder, which makes it simple for beginners to start a site. After you create a…

15 Affiliate Marketing Examples: Types of Posts That Work Well

Introduction to Affiliate Marketing As a small business owner, you are always seeking innovative ways to boost your revenue and expand your online presence. Affiliate marketing has emerged as a powerful strategy that can help you achieve these goals. In this blog post, we’ll dive into the world of affiliate marketing and explore 15 effective…

LinkedIn Marketing: Is It Right for Your Business?

You may have heard of LinkedIn, the social network for professionals and businesses. If you are not familiar with LinkedIn, it is similar to Facebook but designed for careers and marketing. You can “connect” with others in your field and communicate with them. LinkedIn is like going to a networking event for professionals without leaving…