Color is a powerful element of your brand identity, so choosing a color palette can be an intimidating task. With a bit of preparation and the right tools, you can create a logo color combination that will strengthen your brand and help you stand out from the crowd!
What is a WordPress Plugin? What Do They Do?
Many website owners turn to WordPress.org when creating their sites or blogs. WordPress is the world’s most popular blogging software, accounting for approximately 30% of all websites. It is a free open source software that you install on your own third-party server.
Blogging Platforms: How to Choose the Right One
Starting a blog is a wonderful way to expand your business’ presence online. Offering valuable information to potential clients and the general public not only garners you additional exposure but establishes you as an expert in your field. If you are ready to take the plunge into blogging, you may be wondering how to choose…
How Long Should a Blog Post Be?
Blogging is an excellent way to drive traffic to your website. Businesses both small and large can benefit from creating content to attract customers as well as use in social media marketing. Creating well-optimized content can also rank your website in Google and direct organic traffic to your site. Creating blog posts that rank well…
The Right Way to Update Your WordPress Plugins
If you have a WordPress website, keeping your plugins updated is absolutely vital! When people come to us with broken or hacked websites, the culprit is quite often outdated software that is causing compatibility issues or leaving a gap in the security of the site. You should check your site for available updates on a…
The Differences Between Traditional and Digital Marketing
With the increased accessibility to technology, the way marketers communicate with their audiences has been changing at a rapid rate. Once you have a clear understanding between traditional and digital channels and the purpose they each serve, you’ll be able to use each channel to accomplish your goals. Traditional Marketing v. Digital Marketing Traditional Marketing…
The SEO of Images: Everything You Need to Know
How does Google Find Your Images? Images are a critical component of your online marketing strategy. They bring your marketing to life, catching your audience’s eyes and breaking up the copy on your page. However, you also need to ensure that your images contribute to your search engine optimization (SEO) efforts; it’s essential to optimize…
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