As a consumer, how often do you scroll past the first page of search results? It’s possible you’ll go to page two, but rarely do we ever venture any further. Everyone wants to show up on the first page of the search results, and there are ways to get there without having to pay for…
If a picture is worth a thousand words, what is a video worth? According to research done by Forrester Research, a minute of video is worth 1.8 million words! Online video consumption has increased dramatically in recent years, and the trend shows no signs of slowing down. While traditional marketing strategies still have their usefulness,…
Social media should be a huge part of your online marketing strategy, and images are incredibly important for your social media posts to be successful. In order to maximize the benefits that social media can have for your business, you should make sure you are creating images that are ideally suited for each social media platform.
The average Pinterest user is using that search bar at the top way more than they are using the site as traditional social media. In fact, there are more than 2 billion searches per month on the platform. That means that every pin you add from your website needs to be optimized to come up in those searches first.
Most people think of a brand as a logo or font. But when you sell an intangible service like consulting or helping someone find their dream home, your brand consists of more than just colors and images. Your brand is determined by your core values and level of service you provide to your clients.
You may have heard the term “above the fold” used to describe an area of a website. But what exactly does that mean? And what elements should be there?
If you are just getting started with your online presence, you may need a beginner’s guide to SEO. In fact, do you even know what SEO stands for?