You’ve got your e-commerce site up and running. You’re using social media marketing to drive consumers to your site. Now you need to get them to complete the transaction; to hit the final “pay” button on the checkout page. How can you increase your e-commerce conversion rate? These are some of our hottest tips for turning lookers into buyers.
Ways to Boost Your E-Commerce Conversion Rates
There are several things you can do to increase your conversion rate. Here are the top changes to make to boost your sales. Implement one or more of these to see how your audience responds.
Make sure you have high quality images and videos on your product pages
E-commerce shoppers can’t physically touch the product or put it on, so you have to recreate the experience for them visually. Make sure you have multiple images which show the product from different sides and angles. Video is an excellent way to make consumers feel more confident about making a purchase.
Offer free shipping
People love free shipping, and it can often make the difference between whether they buy from you or a competitor. Shop around for the best shipping rates, and price your products to cover the cost of shipping and handling.
Provide time limited coupons
Use your e-mail list and social media platforms to offer limited time offers to your audience. The time limit of the deal gives buyers a sense of urgency, and can often push them to finally make that purchase now, before the coupon expires.
Know your competition and your market, and price your products accordingly. You don’t want to sell yourself short, but you also don’t want to be so far out of your league that no one will touch you, either!
Check your e-commerce checkout process
Have you tried the checkout process on your site? If it is too long, confusing, or slow, you might be losing customers. If you’re not sure what customers are looking for in their shopping experience, Houndstooth Media Group provides an e-commerce site audit where we can assess your site, including the checkout process, to give you our professional recommendation on how to make checkout smoother and boost sales.
Allow customers to leave reviews
Maybe it’s because we are social creatures, or subconsciously feel that there is safety in numbers. Whatever the reason, research shows that consumers respond positively to testimonials and reviews from other customers. Allow buyers to rate or review purchases to encourage potential customers to make that purchase as well.
Optimize for mobile consumers
A growing segment of the e-commerce audience uses mobile devices. Make sure your site is optimized and user friendly so consumers can shop on their phones and tablets, too.
Use a cart abandonment program
Consumers frequently fill their cart and then leave them. Give potential buyers a little nudge to remind them about their waiting purchase. For example, Big Commerce can send emails to shoppers who leave during the checkout process. This little nudge can help increase sales significantly.
What have you got to lose? The suggestions made here are all easy to implement and can result in a nice increase in your e-commerce conversion rate.