There are many platforms to choose from when you are ready to start building a website. WordPress is the best website platform builder for many reasons, including search engine optimization (SEO). Why is WordPress SEO so much better than others? Let us explain.
Search Engine Friendly Permalinks
The permalink, also known as the URL for your website post, is key to how search engines will see your content. For example, many site builders will give your website post an ID number that will look like https://yoursite.com/p123. WordPress gives you the option to customize your permalink so that it will include your keyword: https://yoursite.com/SEOchamp. A custom permalink makes it easier for both search engines and readers of search lists to know what your content is about.
SEO Optimized Images
Images are important in web searches. Search engines use information from the image description, so leaving a photo titled “IMG4103” will not help audiences find your content. WordPress makes it very easy to add alternative text to all images in your media library. Adding keywords to your photo descriptions and alternate text for images will help your content become more visible in searches and rank higher.
Mobile Optimization with WordPress SEO
More and more users rely on their phones and tablets to access content on the internet. For this reason, it is crucial that your site be mobile-friendly. Almost all of the WordPress themes are optimized for mobile devices, so you won’t have to do anything.
Powerful SEO Plugins
WordPress users have access to outstanding, free SEO plugins. The two most popular are Yoast SEO and All-in-One SEO. Both have free versions and paid versions. The free versions of each plugin offer plenty of powerful tools that will make it easy for you to ensure that your content is SEO friendly.
Fast Loading Time
Site speed is one of the factors that Google takes into account when “grading” websites. Slow site speed will hurt your ranking in searches, as no one wants to sit and wait for content to load. WordPress has many fast loading themes that are optimized for speed, as well as multiple plugins to help you increase your site’s speed.
When it comes to SEO, no website builder does it better than WordPress. Put the power of WordPress SEO to work for you! Need help building your WordPress site? The team at Houndstooth Media Group can help.