Video marketing is one of the best ways to promote your business, brand, products, or services on social media. Consumers love to watch videos, and the conversion rate for videos on landing pages is fantastic. The visual nature of videos makes it possible to tell a more complete story than you can with words alone. Because video marketing is such an influential medium, you want to make sure you get the most bang for your buck. Make sure you include as many viewers as possible by enabling video captions. Here’s a quick rundown of why and how you need to implement this for your business.
Why You Need Video Captions
According to recent data, up to 85% of Facebook videos are watched on mute. That’s a huge percentage of videos that are viewed with no sound at all. Here are some of the most common reasons why people don’t turn on the sound, and why you absolutely must have video captions.
Silence is Golden
We have all been in situations where we can’t listen to the audio on a video. Maybe you forgot your headphones, a baby is napping nearby, or you’re supposed to be doing something else. There are many valid reasons why viewers don’t turn on the sound and instead make use of video captions. Again, don’t miss out on a potential customer! Add video captions so consumers can enjoy your videos with the sound off.
Language Differences
Within the English language alone there are a variety of accents and dialects. Even if the speaker in your video sounds clear to you, a person with a different accent might have difficulty understanding them. Speakers of other languages might also find it challenging to understand the video. Adding video captions ensures that more of your audience will understand the content of the video.
Auditory Challenges
Approximately one in eight adults have difficulty hearing. Don’t exclude anyone in your audience. Video captions ensure that those with hearing loss can enjoy your content fully.
How to Add Video Captions
There are many ways that you can add video captions to your visual content. These are some options that are available.
- YouTube: The service offers automatic captioning. It uses speech recognition technology to automatically provide captions, and is presently limited to ten languages.
- Facebook: Just like YouTube, Facebook has the option to automatically add captions to videos you upload. They use speech recognition technology, too.
- Rev: Rev offers professional transcription and captioning services that are provided by trained human professionals. If you are concerned about embarrassing errors that can be made by software based services, this is a good option.
- Amara: This editor offers both free and paid options for video captioning.
- Dotsub: This service uses professionals who can provide video captions in a variety of languages.
There are a many businesses that offer video caption services, and you can find something to meet your needs and budget. If you need help developing your video marketing strategy, our team of experienced professionals is happy to help.