While Snapchat might not be the newest platform in social media, it is still one of the most popular. Snapchat marketing merits consideration, given the enduring growth and popularity of this app. Is Snapchat right for your business? Let’s take a closer look.
Increase Social Media Presence with Snapchat Marketing
Snapchat is a messaging app that allows users to communicate using their camera. Take a photo, use a creative lens, add text, and send it to your friends. The app has over 100 million users daily. Estimates are that they watch over 10 billion videos per day! This is a huge audience, but it might not be the right one for your business. Most users fall into the 12-24 year old age range, making it a very young crowd. If a younger demographic is a part of your audience, you should be using Snapchat marketing for your business.
Increase Engagement with Creative Filters
Snapchat allows users to create and share their own filters and lenses. Platform users can use the camera on their phone with filters that they swipe through on the app. This allows them to customize or play with their images in countless different ways. As a marketer, you can use these creative filters to not only reach a new audience, but also to produce sales.
Houndstooth Media Group is a Snapchat Lens Creative Partner. This means we are certified by Snapchat to create Immersive Augmented Reality experiences. We can offer our clients cutting-edge Snapchat marketing opportunities using creative filters. Take advantage of branded community lenses, sponsored lenses, and shoppable AR experiences that allow users to purchase products from directly within the Snapchat app. This will both increase engagement with users and promote your business sales.
Build Brand Awareness with Snapchat Marketing
Snapchat offers a wide variety of advertising options to meet different budgets and goals. Some of the advertising options on this social media platform include:
- Snap Ads: Drive users to your website, app, video, AR Lens, or app store page with a single swipe.
- Collection Ads: Showcase a series of products for Snapchatters to shop and buy.
- Story Ads: Use the story option to Draw Snapchatters in with a series of Snaps.
- AR Lenses: Create interactive moments that Snapchatters can play with and send to friends. Houndstooth Media Group is certified to help craft your own lens.
- Filters: Create branded filters for users to interact with and share.
- Commercials: Craft six second, non-skippable video that will be embedded in Snapchat’s premium content.
Interact with Customers on Snapchat
Snapchat offers businesses unique ways to interact with their customers. This can help build brand loyalty and increase awareness of your product or services. Send followers a coupon that they can use in-store or online. Ask them to take a screenshot of the coupon Snap to show in store, and track how well it performs.
Contests are another way that businesses interact with customers on Snapchat. Encourage followers to send a snap to be entered for a chance to win a prize or gift card. Snapchatters love to share what they are doing, and contests give them the chance to share both their personality and your brand at the same time.
Snapchat’s audience size and reach are so massive that it is a tempting marketing source for many businesses. If you aim to reach a younger audience that is tech savvy, Snapchat marketing is a strong option to consider.