Starting and growing a business can be a thrilling journey, but it’s not without its challenges. As business owners, we often find ourselves faced with complex decisions, steep learning curves, and moments of uncertainty. This is where the importance of having a business coach or mentor truly shines. Why Business Mentoring Matters Running a business…
Threads: Meta’s “Twitter-Killer”
The Threads Social Media Platform Ever since Elon Musk purchased Twitter, the world of social media has been in turmoil. Many Twitter users have abandoned the platform over censorship issues, and many competitors sense a gap to be filled. Twitter co-founder Jack Dorsey has created BlueSky to compete with his old brainchild, and Mark Zuckerberg…
The Rebranding of Twitter: Embracing Change and Evolution
Understanding Twitter’s Bold Move Twitter, one of the world’s most renowned social media platforms, has recently undergone a radical transformation with its rebranding initiative. The company has embraced a new identity, now known simply as “X.” This move has captured the attention of the digital world and has left many wondering about the consequences of…
Is TikTok Getting Banned? Things to Consider
What if TikTok Gets Banned? As a marketing-savvy business owner, you likely have gone through all of the hoops of keeping Google happy. You know that well-placed keywords and SEO will keep you high in Google’s rankings, but it may be a good idea to start thinking about other platforms as well. Specifically, what will…
Balancing Artificial Intelligence and Human Touch in Content Creation
Artificial Intelligence (A.I.) has arrived, and it has the power to revolutionize the way we work. So, it’s time to relax on a beach sipping mojitos while the bots do all of the work, right? Think again! It is crucial to understand that A.I. is not a replacement for human creativity, humor and empathy. A.I.…
What Should Your Website Be Doing For Your Business?
Setting up a website for your business is exciting! Having your own website leaves you feeling accomplished and official, giving you the opportunity to proudly direct potential customers to look you up and learn more about your business. However, these feelings are just that: feelings. Is your website actually doing anything concrete for you? A…
Why Keyword Research is Important
If you’re new to the blogosphere or you’ve taken on the challenge of doing your own digital marketing, you might be asking, “Why is keyword research important?” Keywords help search engines put you in front of the right audiences. Looking up “local hotdog joints,” doesn’t give you results for an ice cream parlor. Instead, you’ll…
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